(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PLMSBWP');     (function(a,b,c,d){     a='//tags.tiqcdn.com/utag/thunder/goldenstate/prod/utag.js';     b=document;c='script';d=b.createElement(c);d.src=a;d.type='text/java'+c;d.async=true;     a=b.getElementsByTagName(c)[0];a.parentNode.insertBefore(d,a);     })();
(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.9&appId=172847629912656"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

A California Cannabis Brand Targets Creatives With “Strains For Brains”

Reclaim your genius with Gen!us.

Promoting itself as a premium cannabis brand “designed to unlock the creative potential in all of us,” Gen!us’ products are meant to help users cut through the noise and everyday stress that creative people battle. The company plans to collaborate with “geniuses” in various fields to show how cannabis can positively affect one’s lifestyle, and will soon be opening a flagship “cannabis boutique” on LA’s ultra trendy Melrose Avenue near Fairfax. The product line includes a mix of full-spectrum pre-rolls, vape pens, flowers, and a concentrate they’re dubbing “sauce.” The Gen!us website also features a content Journal where patrons can check out articles with collaborators and ask the Genius Team various cannabis-related questions.

Watch an interview with CEO Chris Clifford and read more about the Gen!us product line here.

More Stories
Artisans, Farm + Table, Makers + Entrepreneurs, Mixology

California has never produced an agave distillate before…until now.

Welcome to Mezcalifornia.

Arts + Culture, Music + Podcasts

Monday Moods: “Holiday Treats”

New seasonal classics and alternative takes on old favorites.

Homes + Spaces

Engaging the Elements for the Perfect Indoor-Outdoor Home in Southern California

For these new naturalists, desert, ocean and mountain converge in the perfect combination for taking advantage of both inside and outside space.